Imokase Opens New Restaurant in Jeju Island Amidst Challenges

Opening Day Challenges for Imokase

On October 13, 2025, the popular SBS program “Same Bed, Different Dreams 2 – You Are My Destiny” featured the opening of a new restaurant by Imokase, led by Kim Miryeong, in Jeju Island. The restaurant aimed for a sales target of 3 million KRW on its opening day, but faced several challenges that impacted its success.

Operational Hurdles and Menu Issues

Despite the excitement surrounding the launch, the opening day was marred by operational issues. Key problems included typos on the menu and the restaurant not being registered on maps due to a pending portal review. Kim Miryeong’s husband, even with a cast on his arm, was tasked with correcting these menu errors and updating flyers to ensure customers had accurate information.

The restaurant officially opened its doors at 6 PM, attracting a crowd eager to try the new offerings. However, the excitement was short-lived as the new dish, “Seaweed Seafood Noodles,” received critical feedback from guest Jeong Jiseon, leading the management to decide to sell only the alcohol set to avoid further dissatisfaction.

Sales and Closing After Two Hours

The challenges of the day culminated in the restaurant having to close after just two hours of operation due to running out of ingredients. By the end of the day, total sales reached approximately 1,577,000 KRW, which was significantly below the ambitious target set for the opening day.

Lessons Learned from the Experience

This episode of “Same Bed, Different Dreams 2” highlights the importance of preparation and the realities of running a food business. It serves as a reminder that while setting ambitious goals is essential, understanding customer feedback and being prepared for operational challenges is equally critical. As Imokase reflects on this experience, the team is likely to implement changes for future success.

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