ILLIT’s Comeback Teasers Trigger Backlash Related To NJZ (NewJeans)

ILLIT‘s comeback teasers have been met with criticism related to NJZ (NewJeans).

ILLIT | BELIFT LAB

On November 12, the members of NJZ sparked shock after returning to ADOR, but many hit back at the group, saying that they had to apologize to groups impacted by the feud, including ILLIT.

NJZ (NewJeans) Must Apologise To ILLIT And LE SSERAFIM, According To Netizens

Yet, it seems that amid the members’ return, ILLIT has once again been hit with criticism with the release of new concept photos for their comeback.

When it came to Korean netizens, they criticized the teasers for the poor editing.

HYBE Group’s Latest Comeback Teasers Hit With Mixed Reactions

The group shared the group photos for their comeback, “Not Cute Anymore.”

Yet, netizens kept bringing up NJZ song they released after they “left” ADOR called “Pit Stop.”

K-Pop Fans React To NJZ’s (NewJeans) New Song Amid Trial Verdict, Hiatus, And Backlash

In the comments, netizens claimed that ILLIT had always had a “magical” concept and even believed that they were once again “copying” NJZ with the new theme.

i thought their concept was magical girls https://t.co/3g5xQH9FQf

— ؘ (@hyeudini) November 12, 2025

girl we already had pitstop https://t.co/2qrFApFti7 pic.twitter.com/JQAPixh2rp

— eni (@eniwastaken) November 12, 2025

i love the illit girls but hybes fucking them over with this… it’s a literal copy of pitstop/ NJZ concept https://t.co/t4SnfZt7Wz

— ria (@kweerp0p) November 12, 2025

i don’t hate illit but the team behind should stay with the fairy concept and stop doing a njz v2 https://t.co/lIQjlje0xu

— le le le (@btsarmyswiss) November 12, 2025

New jeans unreleased song Pit stop is illit upcoming song blueprint now belift can’t hide the fact they actually stole minheejin planning documents lol https://t.co/SNoWI6XyyA

— Njzbmaespa (@SaiSanthos64021) November 12, 2025

Netizens quickly defended the members, saying that it is a common concept among many idols, and hated how ILLIT was once again getting hate due to NJZ.