ILLIT Comeback: ‘NOT CUTE ANYMORE’ Dominates Charts

The sensational girl group ILLIT has made a powerful return with their latest single, ‘NOT CUTE ANYMORE,’ released on November 24, 2025. The track is already demonstrating remarkable chart performance, captivating fans with a bold new concept that signals a new era for the K-pop music stars.

A Bold Conceptual Shift for ILLIT

With their first single album, ILLIT has made a clear “declaration of no longer being cute.” The members—Yunah, Minju, Moka, Wonhee, and Iroha—have moved away from their previously bright and lovely image to embrace a more mature, minimalist, and dreamy style. This evolution is perfectly captured in the title track, ‘NOT CUTE ANYMORE,’ a unique reggae-based pop song that has resonated deeply with listeners. The song’s fluffy and dreamy atmosphere is particularly well-suited for the winter season, creating an immersive listening experience. Ironically, fans have found this attempt to be less cute as paradoxically even more charming, highlighting the group’s versatile appeal.

Immediate Success and Impressive Chart Performance

The ILLIT comeback has been met with an overwhelmingly positive public reaction, translating into immediate and significant chart success both domestically and internationally. This strong chart performance underscores the group’s growing influence in the global K-pop scene.

Domestic and International Acclaim

On the day of its release, November 24, 2025, ‘NOT CUTE ANYMORE’ made a strong debut on South Korea’s Melon ‘Hot 100’ chart, entering at number 8. The song’s appeal quickly crossed borders, as it simultaneously topped the AWA real-time rising chart in Japan. This dual success demonstrates ILLIT’s expanding fanbase and their potential as a leading international girl group. This rapid success solidifies their position among the most exciting Girl Group Rookies With Bright Future Ahead.

Viral Music Video and Global Reach

The visual component of the ILLIT comeback has been just as successful. The music video for ‘NOT CUTE ANYMORE’ achieved a major milestone, surpassing 10 million views on YouTube within just 29 hours of its release by November 25, 2025. Following its release, the track began trending on YouTube’s music charts in 23 different countries and regions, further proving the widespread impact of their new K-pop music and concept. This impressive global reach indicates a bright future for ILLIT as they continue to capture the hearts of fans worldwide.

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