HYBE’s &TEAM Makes Official Korean Debut with ‘Back to Life’

The Japanese-based K-pop boy group &TEAM, managed by HYBE’s subsidiary YX LABELS, officially launched their Korean debut on October 28, 2025. The nine-member group marked this major milestone with the release of their first mini-album, ‘Back to Life’. This move represents a significant “boomerang effect” in the K-pop industry, where a localized system returns to its roots to inject new energy and diversity into the market.

A Grand Entrance: The ‘Back to Life’ Showcase

On October 28, 2025, &TEAM held a media showcase to celebrate their Korean debut. During the event, the group performed their powerful title track, “Back to Life,” and shared their aspirations for the future. The album itself signifies the members’ unwavering resolve to reach new heights after their three-year journey, a theme that reinforces their conceptual “wolf worldview” of overcoming any hardship as a pack. The members expressed their ambition to transcend borders, stating that their next major goal following a successful Korean debut is a world tour. This highlights their focus on becoming truly global artists.

A-List Production Team

The quality of ‘Back to Life’ is backed by a star-studded production team. HYBE Chairman Bang SiHyuk participated in the album’s creation, alongside &TEAM’s main producer, Soma Genda. The project also features contributions from Latin Grammy-nominated producer Julia Ruiz and acclaimed Korean singer-songwriter Park MoonChi, showcasing a diverse and global approach to their music.

The ‘Boomerang’ Strategy: From Japan to the Global Stage

&TEAM’s journey is a prime example of K-pop’s evolving globalization strategy. The group first debuted in Japan in late 2022 and has since built a formidable presence. Their success was recently cemented when their single ‘Go In Blind,’ released in April 2025, was certified a “Million Seller” by the Recording Industry Association of Japan and topped the Oricon weekly charts. Their Korean debut is a strategic move to leverage Korea’s position as a central hub for the K-pop industry. By establishing a presence in the genre’s homeland, &TEAM aims to amplify their global impact, demonstrating how HYBE Labels’ global expansion creates a synergistic loop between local markets and the core Korean industry.

Introducing the Members of This K-pop Boy Group

The global appeal of &TEAM is also reflected in its nine members. The lineup consists of Uiju, Fuma, K, Nicholas, Yuma, Jo, Harua, Taki, and Maki. Their diverse backgrounds contribute to their unique identity and are a key part of their strategy to connect with a worldwide audience from the Japanese idol group scene to the broader K-pop world.

With a successful track record in Japan and the full backing of HYBE, &TEAM’s Korean debut with ‘Back to Life’ is more than just a new album release. It’s a calculated step towards becoming a major player on the international music scene. As this dynamic K-pop boy group begins its new chapter in Korea, all eyes are on their next move and the path to their announced goal of a world tour.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.