HYBE Group Comes Under Major Fire For Recent Announcement

A number of idols have been hit with backlash due to working with brands that are being boycotted due to the genocide in Gaza.

“Boycott Everything” — SM Idol Faces Extreme Backlash Over Leaked New Brand Deal

Recently, HYBE group &TEAM have been criticized after their recent announcement.

The members of &TEAM | @andTEAMofficial/X

The X account for McDonald’s Japan had been teasing a special collaboration with a nine member group, sparking speculations among Japanese netizens but worry from international fans amid the boycott.

On December 10 (local time), it was announced that a collaboration of a “Christmas party” between McDonalds and &TEAM was taking place, with it being supported by Coca-Cola.

ちょっと遅めのクリスマスパーティー🎄

12/26(金)20:30〜
&TEAMと一緒に乾杯しよう！ pic.twitter.com/XHMfavo4aI

— マクドナルド (@McDonaldsJapan) December 10, 2025

Netizens were furious that &TEAM were collaborating with McDonald’s but also the link to Coca-Cola which is another brand that is being boycotted.

Fuck hybe bro https://t.co/bs9HjEi3Z0

— vote guangxu ✶⋆ (@jyscafe) December 10, 2025

my frown is actually ginormous rn you can’t see that but its there . this is really lame https://t.co/Yh6WKOXvqy

— lee ❆ (@WASTAR1117) December 10, 2025

“support by COCA COLA” anjay double kiΙΙs ijbol https://t.co/WeyDND8gko pic.twitter.com/xDc4RP5NKP

— ryz is seeing Lee Jeno #TDS4inKL (@DahyunatorNcity) December 10, 2025

coca cola AND mcdonalds??? https://t.co/xxGcNB0zah pic.twitter.com/yN0nup9Jyd

— Liyah🫧 (@St6yforever) December 10, 2025

its a horrible day to be luné https://t.co/3YRybWCTtJ pic.twitter.com/WKAmkw9u7I

— 🍒 (@WHOlSMARTIN) December 10, 2025

they literally never did this before the boycott. now suddenly every kpop group is promoting zionist companies… yall idk https://t.co/ZJYzopNk4J

— jae (@seungkwanmeow) December 10, 2025