How BABYMONSTER Continues To Carve Out Their Own Legacy With “WE GO UP”

As the first girl group from YG Entertainment after BLACKPINK, there was a lot of pressure on BABYMONSTER to succeed. While they had some big shoes to fill, BABYMONSTER proved capable of carving out their own legacy as a K-Pop group.

The rising stars just returned last week with their 2nd mini album, “WE GO UP” with a title track of the same name. Through the new release, BABYMONSTER have slowly been gaining traction across social media, trending for the quality of their new song and their stellar live vocals. This comeback, they’ve captivated not just MONSTIEZ (their fandom) but casual listeners within the K-Pop community.

Carving Out Their Own Path

Much of BABYMONSTER’s discography can be seen as quintessential YG. Through their music and stage performances, they portray that same innate swagger that seems to run through all YG artists’ DNA. While there are these natural similarities, the girl group has also managed to set themselves apart from the rest of their labelmates.

“WE GO UP” is an anthemic masterpiece that fully utilizes the group’s spellbinding rap skills and powerful vocals. It becomes another example of BABYMONSTER’s growing hit discography.

The following b-sides round out the mini album nicely. In another life, ‘PSYCHO’ could have very well been a title track on its own. The pace slows down with the sweet and heartwarming ‘SUPA DUPA LUV’, while ‘WILD’ makes you feel like the main character of a coming-of-age movie. Though their songs make it easy to tell that they’re YG artists, BABYMONSTER are slowly proving that they’re walking their own path, away from the shadows of their company seniors.

Continuing To Serve Live Vocals

Ever since their pre-debut reality show, the K-Pop community knew fully just how talented BABYMONSTER actually is. Among K-Pop’s fifth generation, they are touted as one of the best groups to sing and perform live. They continue to showcase their talents during this era, too.

This is most apparent through their appearance on renowned radio program “Cultwo Show”. BABYMONSTER prove that even without flashing stage lights they are able to give a dominating performance with just a microphone in their hand.

The group exudes charisma, beauty, and talent from the opening note until the last. Their entire performance is a portrayal of their hard work, sounding even better than the recorded version available on streaming platforms everywhere.

Going Beyond Expectations

Their last release, “HOT SAUCE”, had a very different vibe, bringing a more cheerful and bright energy. But it seems that with “WE GO UP”, BABYMONSTER are going back to their roots as YG artists, bringing forth undeniable cool and charisma.

As for the expectations of the group? This comeback has met practically all of them. K-Pop communities in both Korea and abroad have showered this new release with praise, talking about everything from BABYMONSTER’s incredible talent to their mesmerizing visuals. Then there’s the recently released exclusive performance video that featured the song’s choreography and was filmed on an enormous scale. Views of both have continued to rise with the music video reaching 54M+ and the exclusive performance earning 19M+ views.

Fans are excited for BABYMONSTER to appear on several music shows during this promotion period, delivering even more charismatic performances. Though fall has arrived, BABYMONSTER is keeping the K-Pop industry as hot as ever with “WE GO UP”, surpassing every expectation people have for them.

Have you listened to BABYMONSTER’s “WE GO UP”?