7 hours ago
5
ENHYPEN Sunghoon has officially joined the lineup for the new JTBC brand song celebrating the upcoming 2026 Milano Cortina Winter Olympics. The track, titled ‘Watch it, Feel it,’ was released on October 29, 2025, and features a special K-pop collaboration with the legendary hip-hop group Dynamicduo. This project aims to build excitement for the international sporting event scheduled for February 2026.
A Special Winter Olympics Song Collaboration
The song was unveiled on the official JTBC YouTube channel, marking a significant partnership between the world of K-pop and international sports. This JTBC brand song is designed to capture the passion and energy of the Winter Olympics, bringing together diverse audiences through the power of music. The collaboration between a top-tier idol like SungHoon and a respected group like Dynamicduo highlights a strategic effort to engage a younger, global demographic ahead of the games.
ENHYPEN Sunghoon: From Skater to Singer
The participation of SungHoon is particularly meaningful, given his history as a competitive figure skater before his debut with ENHYPEN. His personal background provides an authentic connection to the spirit of the Winter Games, making him a perfect representative for this project. Fans have praised the selection, noting that his journey from the ice rink to the global stage embodies the perseverance and dedication celebrated at the Olympics. This unique K-pop collaboration bridges his past and present careers in a symbolic way.
Building on Global Success
This high-profile project comes as ENHYPEN’s global popularity continues to soar. The group, managed by BELIFT LAB, recently concluded their largest-ever world tour, ‘WALK THE LINE.’ The tour was a massive success, captivating approximately 676,000 fans across 19 cities and 32 shows. SungHoon’s involvement in the Winter Olympics song leverages the group’s immense international following, ensuring the promotional track reaches a vast audience worldwide.
Anticipation from ENGENE and Sports Fans
The announcement has been met with widespread excitement from both ENGENE (ENHYPEN’s official fandom) and sports enthusiasts. The ‘Winter Olympics Song’ serves as a powerful promotional tool, leveraging the global influence of K-pop to generate buzz for the prestigious event. As the countdown to the 2026 Milano Cortina Winter Olympics continues, ‘Watch it, Feel it’ is set to become an anthem of unity and anticipation, celebrating the synergy between athletic prowess and musical artistry.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
English (US) · 