BIGBANG Rejects All Western Media Promotions For Coachella, Triggers Massive Reactions

They are the only K-Pop act to decline all offers.

BIGBANG recently took the stage at Coachella, marking an unforgettable moment ahead of the group’s 20th anniversary world tour.

They performed a one-hour set including both group and solo performances.

However, most recently, a writer for the New York Times, Vanity Fair, Forbes, the Huffington Post, and the Rolling Stones posted a message about interviewing the group.

As a result, fans felt that declining the interviews was a huge flex and supported their decision.

and people swear he's chasing after western validation 😭 bro does not and will never care https://t.co/8DXY8KKSLo

— ☆ (@jiyongsite) April 12, 2026

While other Kpop groups chase the west, the west is chasing gd😭 https://t.co/2v5zAVrQ2O

— POW̶ER (@dwdy8188) April 13, 2026

He really just doing Coachella cause of his fans he dgaf about western promo😭 https://t.co/UTA3eyBqNZ

— 𝒩𝒾𝓃𝒾 | bieberbangchella (@Rauhlsfictions) April 13, 2026

The way this man and his group doesn’t care about promoting themselves is mind blowing #bangchella https://t.co/gPe60o2zkm

— True only (@Trueonly642982) April 12, 2026

BIGBANG