Why LE SSERAFIM ‘CRAZY’ Re-Enters U.S. & U.K. Charts

LE SSERAFIM ‘CRAZY’ is having a second chance! More than a year after release, it’s back on the charts—re-entering Billboard’s World Albums in the U.S. at #23 and the U.K. Physical Singles chart at #55.

What changed?

A perfect mix of tour buzz, TV exposure, and a growing “comeback” narrative around their live performances.

First, the North American leg of the “Easy Crazy Hot” tour put the group in front of packed rooms again. Tour weeks always push fans to revisit albums—streaming on the way to the venue, buying physicals at merch tables, and rediscovering b-sides after the show. That alone can nudge an older release back into view.

Then came the prime-time spotlight: a guest performance on “America’s Got Talent,” where the group delivered high-energy stages that sent casual viewers searching their discography. TV appearances create a discovery loop—people Shazam the songs, add them to playlists, and start exploring the album catalog. LE SSERAFIM ‘CRAZY’ benefits directly from that.

and america got talent picked the perfect group le sserafim #fyp #kpop #kpopfyp #lesserafim #fearnot

♬ original sound – BAMGYU!!/KANA

There’s also a redemption angle at play. The group took heat after earlier live stages, think Coachella 2024, but recent U.S. tour reviews and fan clips highlight stronger vocals, tighter staging, and more confidence.

I thought they would improve their vocals for coachella but…. #Lesserafim #Yunjin #Eunchae #Sakura #Kazuha #Chaewon #Kpop #Easy

♬ som original – danielle everyday

When the conversation shifts from “can they do it live?” to “wow, look at the growth,” listeners naturally circle back to the records. That positive word-of-mouth fuels both streams and sales.

The chart mechanics help explain the split results. Billboard’s World Albums mixes sales and streaming, so a spike in discovery and playlists can lift a project like LE SSERAFIM ‘CRAZY’ back onto the list. The U.K. Physical Singles chart, meanwhile, is driven by CDs and vinyl—areas that often surge around tours, limited drops, and fan projects. Both systems reward moments when an artist is front-of-mind.

LE SSERAFIM ‘CRAZY’ re-entering the chart isn’t just nostalgia. It’s the tour effect, mainstream TV visibility, and a growing sense that LE SSERAFIM have leveled up on stage—all working together.

Expect the numbers to keep bumping around remaining North American dates and any additional broadcast appearances. If you’re new to the album, start with the fan favorites from the setlist, then let ‘CRAZY’ play all the way through—you’ll hear why it climbed back.