Song Review: Kiss Of Life – WHAT!

Kiss Of Life returned earlier this month with the latest in a long line of bare-bones summer tracks, capturing the sweltering nature of the season but refusing to do much as an actual song. However, this group often releases special videos for their b-sides and are already back with a video for the more abrasive, upbeat WHAT!. If Sweat conformed to one current K-pop trend, WHAT! dives fully into another. Talking charismatically over an oontz oontz club beat has been one of 2026’s most overdone recipes, making a song like this feel like a copy of a copy. To WHAT‘s credit, the beat is bumped up to head-knocking levels, which goes a long way for a track like this. The production certainly has presence. Now, it’s time for the songs to match that drive. Sadly, WHAT! is nothing but spoken-word boasts. Kiss Of Life talk through the entire song, culminating in a “chorus” where they offer a bemused “what?” as the “cameras flashing” around them. This monotone expression is no where near as clever or cute as it needs to be, making WHAT! another pointless exercise in K-pop’s weird obsession with ultra-shallow “empowerment.” It’s dumb fun, but little more than that. Hooks 6 Production 8 Longevi...