Song Review: izna – Beep

Rookie girl group izna released an enjoyable springtime bop with March’s Sign. That song was a case of so-so verses being lifted by a satisfying earworm of a chorus. However, teasers for new single Beep seemed to promise another sound effect filled onomatopoeia track, of which we already have too many this year. In fact, most of Beep sounds like things we’re overstuffed with in 2025.

K-pop gods, when will this end? When will we have a future where every other girl group track isn’t this kind of soft, quirky bit of nothingness? On its face, Beep isn’t even half bad. But arriving as the latest in a long line of soundalikes does it no favors. The girls have lovely voices and the production occasionally tries to do something interesting. Arriving in a vacuum might even reveal other strengths about the song. But in a post-Magnetic world, songs like Beep are mired in this smoothed out, ringtone-esque series of blips and bloops.

As a lover of fleshed-out, dynamic melody, it’s hard for me to find footing with this clipped style, especially when it’s paired with production that’s equally as fitful. I get that fans enjoy the sound, though I’m beginning to wonder if even the most enthusiastic listeners are beginning to tire of the cut-and-paste approach. Beep unfurls its most interesting, energetic burst during its final seconds, but by then it’s too little too late to keep this song from feeling like the debut of a new smartphone app.

Grade: C