Sleek Foldable Phones and Lee Soo Hyuk? Galaxy Z Unfold KL Event Had It All!

Samsung held their Galaxy Unfold Roadshow yesterday at Pavilion Kuala Lumpur and honestly, it was AWESOME. The whole area looked really modern and stylish, with demo booths where people could try out the new Galaxy Z Fold7 and Z Flip7 phones.

The phones were really impressive. The Fold7 feels slimmer and smoother, and the Flip7 now has more features and better cameras. People were going around testing how it folds, plays videos, takes photos — and of course, taking a ton of selfies with it.

But let’s be real — the biggest moment of the event? When Lee Soo Hyuk showed up!

Yes, that Lee Soo Hyuk — the Korean actor and model who always looks like he just stepped out of a fashion magazine. He came in wearing all black, looking super cool and calm. As soon as people saw him, the whole place went crazy. Everyone rushed forward with their phones, trying to get a photo or just a closer look.

He was really sweet though. He smiled, waved, and even talked a bit about the new Galaxy Z phone.

“I like how the Galaxy Z Fold combines style and function,” he said. “It fits well with my daily routine and fashion.”

And then came the flex — in the smoothest Lee Soo Hyuk way possible. He casually pulled out his own Z Fold7, opened it up with one hand (yes, one hand), and said, “This one’s mine, I’ve been using it all week — it’s pretty addictive.” Everyone around him went “oooohhh,” and honestly, same.

There was a funny moment too — earlier, he accidentally tried to open the phone the wrong way. He laughed, said something like “too smooth,” and just continued like nothing happened. It was such a cute moment and made him feel really down-to-earth, even in his ultra-cool vibe.

After that, the event continued with giveaways, music, and some exclusive pre-order deals for people who wanted to get the phones early. A lot of people walked away with Samsung merch and lots of happy photos — especially the lucky ones who caught a glimpse of Soo Hyuk up close.

Overall, the whole event felt like a mix of tech and fashion. Samsung showed off their new foldables in style, and Lee Soo Hyuk just made everything even more exciting. If you missed it, well… let’s just say you missed a good one!

👉 Want to get your hands on the new Galaxy Z Fold7 or Z Flip7?
Pre-orders are now open at the official Samsung Malaysia website: www.samsung.com/my

Don’t wait too long — early birds usually get the best deals (and sometimes cool freebies too)!