In a landmark event for K-pop, the popular group SEVENTEEN celebrated their 10th anniversary with a grand celebration titled "B-DAY PARTY: BURST Stage @ Jamsugyo" in Seoul on the 25th. This historic moment marked the first time a K-pop artist performed at the iconic Jamsugyo, captivating fans worldwide. Over three days, from the 23rd to the 25th, more than 352,000 fans flocked to the venue, with 206,000 attendees on the final day alone.
The celebration aimed to foster fan engagement through interactive zones like the "SEVENTEEN History Zone" and "Photoism." These quickly sold out their merchandise booths. Fans enjoyed live performances and immersive experiences, connecting them with the group’s legacy and milestones.
For those unable to attend in person, SEVENTEEN’s concert was streamed live across various platforms. This allowed fans from over 193 countries to join in the festivities. The Seoul city government supported the event, organizing a "car-free Jamsugyo festival" to promote sustainability alongside the main celebration.
Safety was a top priority during the event. The agency HYBE worked closely with local authorities to ensure a secure environment for all attendees. The festivities extended beyond the concert, featuring promotional messages, outdoor advertisements, and special lighting on bridges throughout Seoul, creating a festive atmosphere citywide.
During the concert, SEVENTEEN delivered a stunning performance of 12 songs, including their latest title track, "Thunder," from their new album "Happy Birthday." This album had just topped music charts on the day of the event. Fans were exhilarated as they sang along to their favorite tracks, creating an electrifying atmosphere.
In the lead-up to the celebration, the official event website saw a surge in traffic, recording approximately 1.48 million visits over two weeks. Fans from 138 countries engaged in the build-up to the celebration. SEVENTEEN’s 10th anniversary was not just a celebration of their musical achievements. It was a testament to the strong bond they share with their fans, marking a decade filled with memorable moments.
Highlights of the Event
- Interactive Zones: Fans enjoyed the "SEVENTEEN History Zone" and "Photoism."
- Global Participation: Concert streamed live for fans in over 193 countries.
- Safety Measures: Coordinated efforts ensured a secure environment.
- City-Wide Celebration: Special lighting and advertisements across Seoul.
SEVENTEEN’s 10th anniversary celebration at Jamsugyo encapsulated their musical journey, the influence of K-pop, and their profound bond with a global fanbase.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.