Popular K-Pop Group’s “Sexy” Comeback Teaser Sparks Disgust Among Korean Netizens

KARD‘s sexy and provocative artwork ahead of their comeback has sparked disgust from Korean netizens, with international fans defending the group.

The members of KARD | @KARD_official/Instagram

Ahead of their comeback, KARD shared spoiler artwork, and it took netizens by surprise as it showed a man and a woman very close with the words “If you like what ou see, then I got what you need,” which could tease the lyrics.

'Touch' MV Spoiler Artwork

2025. 07. 02 6PM (KST)

Pre-Save 🔗 https://t.co/RYIYHkyEGB#KARD #카드#DRIFT #Touch pic.twitter.com/eDpTre7lHC

— KARD (카드) (@KARD_Official) June 26, 2025

When the poster was shared, while international fans loved the unexpectedly sexy and provocative nature of the poster, Korean fans shared their disgust and how they thought that the photo wasn’t appropriate, saying it looked vulgar.

그리고 이게 멋짐? 꼴림? 노래 막 듣고 싶어지는 사진임? 여자 엉덩이만 보이는데 ㅅㅂ 이게 앨범 사진이냐고 그냥 야동 캡본 같음 미감 존나 떨어지는데 냅다 섹슈얼만 넣으니까 되게 역겨움 카드 초반에는 이런 노래 아니었던 것 같은데 https://t.co/0T77Qb9VYB

— 글✒ (@rmfdhfflsmsrht) June 26, 2025

And this is supposed to be cool? Hot? A photo that makes you want to listen to the song? All I see is a woman’s butt. F***, is this really an album photo? It just looks like a screenshot from porn. There’s no aesthetic sense—it’s just packed with sexuality, and it’s really gross. I don’t think KARD’s earlier songs were like this.

너무 저급하고 천박함 수준떨어져보임 https://t.co/ZCmrTMg9cr

— 칡 (@zalhandak) June 27, 2025

It’s so low-class and vulgar—it just looks cheap.

너무너무 더럽고더러워서 보일때마다 선정성으로 신고하고 있음
선정적이게 홍보하는 이유를 모르겟음 https://t.co/kjBzsoTfyS

— 하루사리 (@halusal1128) June 27, 2025

It’s extremely dirty and disgusting. I report it for sexual content every time I see it.
I don’t get why they’re promoting with such sexual content.

ㄴㅁ 싫어 시발 https://t.co/bDj2L20hV7

— 쪼물이 (@curexda) June 27, 2025

I f***ing hate it.

걍… 구려…. https://t.co/xNLVNR67Ei

— 🕯Leina💧블루 지르콘 페어 수배 (@LCistian) June 27, 2025

“Just… lame….”

ㅆ빨 이게 뭐야? https://t.co/xZdOkwEJvg

— 타로야끼 (@ill0667) June 27, 2025

WTF is this?

Yet, international netizens defended KARD, explaining that the group has always had a more mature image since debut, and some believe the “hate” is coming from fans after the debut of ALLDAY PROJECT, another co-ed group.

people: this is too sexy i don’t like it :/

meanwhile, kard since pre-debut: pic.twitter.com/uljyaN36sc https://t.co/U78zjvMVpi

— katarina met kard (@steaItherest) June 26, 2025

It became a hit because some knetz are woke with coed group after a new group debuting and they paid attention to every kard detail as if they following and supporting since the beginning (I bet)

Suddenly.. they be hatin’ while doing zero research on their target audiences https://t.co/kf8QGQ5Pq8 pic.twitter.com/ftBE994YyD

— MRin💅|| DRIFT 🏁 || I LOVE KARD (@baddiebaldiejyu) June 27, 2025

I’m sure it’s because there’s a woman in underwear that has those KR qts offended. A man in boxers is never a problem. https://t.co/yWfsySojIu

— 아렐리- アレリ ♊🧠 (@HiddenPGZ) June 26, 2025

“debut adults” this “debut adults” that but when adult idols do some adult shit y’all get mad????? like bffr https://t.co/F414FiWQ88

— web diva (@jieunbiscate) June 27, 2025