“Payola” HYBE Group’s Recent Achievement Sparks Backlash Linked To BTS

“Nobody asked for this…” Koreaboo 9 minutes ago Netizens have shared fury and anger after HYBE group KATSEYE‘s recent achievement, linking it to the treatment of BTS. The members of BTS KATSEYE (Manon is on hiatus | HYBE KATSEYE recently released the track “Animal.” Netizens were shocked after the newest Spider-Man movie clip had “Animal” as the BGM. He’s out of control.#SpiderManBrandNewDay is in theatres Thursday. Get tickets now. https://t.co/Gm9mNYmuub Listen to @katseyeworld’s new song ‘Animal,’ out now. pic.twitter.com/WjfPQpOK3R — Spider-Man Movie (@SpiderManMovie) July 27, 2026 Yet, while some fans were happy, it led to backlash towards HYBE and BIGHIT Music because of BTS. In the quotes, netizens hit back at the “payola” KATSEYE had and explained that the company hasn’t even attempted to promote BTS and ARIRANG to the same extent. can we get this type of payola too @BIGHIT_MUSIC https://t.co/K0SE2ICabL — maya (@thvrajs) July 27, 2026 I can’t fucking stand you @BIGHIT_MUSIC https://t.co/soQK1zFElj — ِ (@kitteewhysker) July 27, 2026 LITERALLY NOBODY ASKED FOR THIS BRUH @BIGHIT_MUSIC WHAT ARE WE DOING. https://t.co/gnq8gaK0tN — ri (@polytantruther) July 27, 2026 oh so bighit ...