Singer-actress IU is taking the internet by storm with her changed appearance in a new photo that has surfaced online.

Recently, IU released the “8th UAENA Fanclub Kit,” the official membership package for her fanbase. The kit came with a physical photobook featuring multiple pictures of the singer.
the pictorial shots for iu 8th gen kit are all exceptionally good quality!! pic.twitter.com/jYLAuS1i32
— spy ni Heejoo 👑💍02.2026 (@Jieunisera) August 20, 2025
One of the pictorials featured IU with a styling that many of her fans found unfamiliar. In the photos, the K-Pop icon was seen sporting a graphic t-shirt, paired with a denim short skirt, and holding up a flag with the name of her fanbase written on it. Her layered hairstyle and youthful makeup gave IU a fresh appearance.

The photo has since gone viral across Korean online forums, with netizens either praising this new look on IU or wondering if her face was overedited to make her look so different.

- “Oh, this is new.”
- “Too pretty.”
- “But why did they edit her face like that? For a moment, I thought this wasn’t IU.”

- “Whoa. Freaking pretty.”
- “I couldn’t recognize IU.”