LE SSERAFIM Collaborates with Sanrio in ‘Kawaii’ Music Video

In a delightful blend of music and beloved characters, the girl group LE SSERAFIM has released a captivating music video in collaboration with the iconic Sanrio brand. The music video for ‘Kawaii (Prod. Hoshino Gen)’ serves as the theme song for the upcoming Netflix series ‘My Melody & Kuromi.’ It debuted on September 9 on the HYBE Labels YouTube channel, attracting fans of both LE SSERAFIM and the Sanrio universe.

Shot at the enchanting Sanrio Puroland in Tokyo, the music video beautifully blends LE SSERAFIM’s vibrant world with the animated charm of ‘My Melody & Kuromi.’ Viewers enjoy a dynamic visual experience that alternates between scenes of the group and animated clips from the series. This effectively illustrates the song’s joyous message about embracing individuality.

Produced by renowned singer-songwriter Hoshino Gen, ‘Kawaii’ features an infectious mix of dynamic beats and catchy melodies. Member Heo Yunjin contributed English lyrics that resonate with self-acceptance, allowing listeners to connect deeply with the song’s essence.

Despite being a B-side track, ‘Kawaii’ quickly captured fans’ hearts. It has made its mark on the Oricon weekly digital single chart and the Billboard Japan download song chart, showcasing its widespread appeal. This collaboration highlights the group’s musical versatility and their ability to resonate across different entertainment mediums.

Looking ahead, LE SSERAFIM is gearing up for their highly anticipated ‘2025 LE SSERAFIM TOUR ‘EASY CRAZY HOT’ IN ASIA.’ The tour kicks off with performances in Taipei on September 19-20. This tour promises to solidify their status as a leading force in the music industry. They will perform in cities such as Hong Kong, Manila, Bangkok, and Singapore. With their unique blend of music and captivating visuals, LE SSERAFIM continues to inspire and entertain, making waves in both the music and animation worlds.

In summary, the collaboration between LE SSERAFIM and Sanrio in ‘Kawaii’ showcases not only a vibrant music video but also the creative synergy between music and animation. Fans can look forward to more exciting developments as the series and the group’s tour unfold.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.