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The Korea Tourism Organization (KTO) has teamed up with Netflix to boost Korean tourism. This partnership capitalizes on the worldwide appeal of K-culture. The main goal is to attract international visitors by showcasing unique experiences in Korea. This collaboration includes innovative marketing strategies and engaging advertising videos aimed at Netflix’s K-culture fans.
A central feature of this campaign is the hit Netflix original series "Squid Game." This show serves as a theme for global advertising efforts. A teaser video will premiere on the 23rd, followed by the full video next month. This strategy taps into the series’ immense popularity, promoting tourism in Korea.
To engage audiences, the campaign features an event called "Pink Knight’s VIP Tour of Korea." Lucky winners will travel to Korea and experience its vibrant culture firsthand. This initiative demonstrates KTO’s commitment to creating engaging experiences for fans of K-content.
All promotional materials, including the teaser and main videos, will be available on KTO’s YouTube channel, "Imagine Your Korea." This access allows a broad audience to connect with the campaign.
A recent Netflix survey revealed that 72% of K-content viewers want to visit Korea, compared to just 37% of non-viewers. This data highlights K-content’s significant impact on tourism, making it a powerful tool for attracting international visitors.
Looking ahead, KTO plans to release another global advertising video themed around the popular series "All of Us Are Dead" in August. This reinforces KTO’s dedication to integrating K-culture into its tourism strategies. The collaboration between the Korea Tourism Organization and Netflix promises new opportunities for tourism in Korea, benefiting both the organization and fans of Korean entertainment worldwide.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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