K-Pop Fans Call Out Fan Messaging Platform For Unexpected Update

They were absolutely baffled.

Fans have expressed frustration after a recent announcement from the fan messaging app Bubble.

| Bubble

The message revealed that the Bubble subscription price would increase starting July 7, 2025.

They also posted the before and after price list, garnering even more criticism online.

| Bubble

Netizens were taken aback at the sudden price increase, revealing almost no discount for fans who purchased more than one member passes.

| Instiz

| Instiz

• “It’s already expensive now, though.”
• “There’s basically no discount for more than one-member passes…”
• “It’s getting so expensive.”
• “They already make so much money though.”
• “I’ve been subscribed because it was that price….”
• “Since when..?”

Turns out, Bubble will be opening a web store in July.

Fans that pay through the web store will be able to use the app with no price change, send five replies to artists, and keep the subscription date.

However, netizens still felt that this was so much of a hassle to move platforms for users.

옮길 생각하니까 머가리 존나아픔 걍 https://t.co/2Y6xnYVZHN

— 일당백 (@ildang_back) June 4, 2025

My head already hurts from thinking about having to move platforms.

걍 유튜브 프리미엄이잔아 ㅆㅂ https://t.co/ZjUDes8n5z

— 꼼자 (@ggomzzz) June 4, 2025

This is like using YouTube Premium…

하진짜론나귀찮개하는데뭐가잇음진짜로 https://t.co/ZJ5K9UnWop

— 칸쵸 (@0nyourminec) June 4, 2025

They really have a way of making everything such a hassle for us…

What are your thoughts on the price change?