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Introduction to HYBE India
On September 23, 2025, HYBE India (HYBE INDIA ENTERTAINMENT PRIVATE LIMITED) was officially registered in Mumbai. This marks a significant milestone as it becomes the fifth overseas headquarters for HYBE, following its establishments in Japan, America, Latin America, and China. With the rapid growth of K-pop around the world, the establishment of HYBE India demonstrates the company’s commitment to expanding its influence in the Indian entertainment market.
The Mission of HYBE India
HYBE India’s mission is inspiringly clear: “Where voices of India become global stories.” This initiative aims to discover and nurture talented artists from India, helping them connect to the global market. By adopting a local approach to music production, HYBE India plans to implement its “Multi-home, Multi-genre” strategy, which will adapt K-pop production systems to fit the Indian context.
Focus Areas for Artist Development
The main areas of focus for HYBE India include artist discovery, training, record production, management, marketing, and concert planning. Leveraging the comprehensive capabilities of HYBE in the music industry, the Indian branch will seek to develop top-tier local artists. This strategy not only promotes K-pop but also showcases the diverse musical landscape of India.
K-pop Popularity in India
The popularity of K-pop in India has seen remarkable growth. From 2018 to 2023, K-pop streaming in India surged by 362%. This increase can be attributed to the rise of internet and smartphone usage, along with improved access to various streaming services. As of now, India boasts the second-largest streaming user base globally, with approximately 185 million users, second only to the United States.
Market Potential and Industry Insights
The Indian market holds immense potential for the K-pop industry. With a population of about 1.46 billion, it offers a vast audience for music and entertainment. According to FICCI, the Indian Chamber of Commerce, there is a growing interest in K-pop among Indian youth, further validated by the increasing numbers of fans engaging with K-pop artists and their music.
Conclusion
The establishment of HYBE India is a pivotal step in K-pop’s global expansion. With a mission to elevate Indian artists onto the world stage, HYBE India is set to transform the landscape of the entertainment industry in the country. As K-pop continues to capture hearts worldwide, HYBE India’s efforts will play a crucial role in bridging the gap between local talent and international recognition.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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