HYBE Faces Massive Backlash For Racist Ad

Fans have called out the insensitivity. Koreaboo 6 minutes ago The K-Pop behemoth HYBE appears to have landed itself in hot water with fans in India with its latest advertisement campaign. Recently, HYBE released an advertisement film to promote its upcoming Weverse Festival in India, which is expected to bring multiple K-Pop acts to the country for the very first time. However, in its effort to reflect the excitement of millions of Indian fans for this milestone event, the company seems to have missed the mark by a lot, triggering accusations about cultural insensitivity. The advertisement portrays the daily life of a young Indian K-Pop fan who would rather enjoy a bowl of ramen than a routine meal of rice and lentils, or would rather tune into new K-Pop releases than watch Indian movies. However, many Indian fans noted that this ad felt like a “slap in the face” and a mockery of Indian cultures, food, and lifestyle, while also misrepresenting Indian K-Pop fans in the light of negative stereotypes. The new Weverse Con India ad genuinely felt like a slap in the face.What do you mean dal chawal is boring and ramen is fun? You are planning to hold a massive festival in India, and the...