Government’s Movie Coupon Initiative Revitalizes Audience Attendance

On July 25, 2025, the Ministry of Culture, Sports and Tourism launched a significant initiative to stimulate the film industry by distributing 4.5 million movie ticket discount coupons. Each coupon provides a discount of 6,000 KRW, aiming to attract audiences to theaters during the peak summer season.

Impact on Audience Attendance

The initial distribution of coupons began at 10 AM on July 25, 2025. Following this initiative, the total audience numbers surged significantly in the days that followed. From July 18 to July 20, the attendance figures were 307,806, 639,810, and 560,649 respectively. However, after the coupon distribution, attendance increased dramatically to 328,815 on July 25, 729,082 on July 26, and 672,785 on July 27, showcasing the effectiveness of this campaign.

Upcoming Movie Releases

As part of this revitalization effort, the highly anticipated movie “Zombie Daughter” is set to be released on July 30, 2025. The excitement surrounding this film is expected to further boost ticket sales, especially with the coupon initiative still in play. Moviegoers are encouraged to take advantage of the coupons, which will remain valid until September 2, 2025.

Participating Theaters

The coupon can be redeemed at major cinema chains, including CJ CGV, Lotte Cinema, Megabox, and CineQ Arena. This widespread availability aims to ensure that movie lovers across the country can enjoy discounted tickets while supporting the film industry.

Conclusion

The government’s initiative exemplifies a proactive approach to enhancing cinema attendance during a critical period for the film industry. With positive audience turnout, the Ministry of Culture, Sports and Tourism’s efforts may set a precedent for future initiatives aimed at maintaining the vitality of Korea’s vibrant film scene. Fans are eagerly looking forward to the release of “Zombie Daughter” and other upcoming films, revitalized by this promising initiative.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.