K-pop sensation ENHYPEN has reached an impressive milestone with their mini album ‘DESIRE: UNLEASH’. Just five days after its release, the album achieved ‘double million-seller’ status, selling over 2 million copies. As of June 9, it has sold 2,007,983 copies. This marks ENHYPEN’s third ‘double million-seller’, following their successful albums ‘ORANGE BLOOD’ and ‘ROMANCE: UNTOLD’. On the first day of its release, June 5, ‘DESIRE: UNLEASH’ sold more than 1.89 million copies, setting a new record for the group.
The album’s success is clear from its strong performance on music charts. It quickly climbed to the top of the ‘Worldwide iTunes Album’ chart. It also held the number one spot on the Hanteo daily album chart for four consecutive days. In Japan, ‘DESIRE: UNLEASH’ dominated the Oricon daily album ranking for three days. Notably, it recorded first-week sales of 306,000 copies in Japan, securing the top position on the Oricon weekly album ranking.
The title track, ‘Bad Desire (With or Without You)’, has made waves on various music charts. It reached number one on the Bugs real-time chart and the AWA real-time rising music top 100 in Japan. The song also performed well on Spotify, ranking on the ‘Daily Top Song Global’ for two days. Additionally, the music video for ‘Bad Desire’ garnered 20 million views on YouTube within just five days, showing strong global interest in ENHYPEN’s latest work.
To celebrate their album’s success, ENHYPEN is engaging with fans through exciting activities. They have opened a pop-up store in Yongsan, Seoul, which will be open until June 12. This event features merchandise sales, handwritten letter events, and more, allowing fans to connect with the group. Furthermore, a collaborative pop-up event titled ‘MAISON ENHYPEN SEOUL’ is scheduled to run until June 14 in Yeouido, in partnership with Spotify. This event aims to enhance fan engagement and excitement surrounding the album launch.
As ENHYPEN continues to break records and capture hearts worldwide, their journey highlights the dynamic landscape of K-pop. Creativity and fan interaction play crucial roles in their success. With their unique music style and dedicated fanbase, ENHYPEN is poised for even greater achievements in the future.
Key Highlights of ‘DESIRE: UNLEASH’
- Double Million-Seller: Over 2 million copies sold in 5 days.
- Chart Performance: Topped the ‘Worldwide iTunes Album’ and Hanteo charts.
- Fan Engagement: Pop-up stores and events to connect with fans.
ENHYPEN’s success story is a testament to their influence in the K-pop industry. Their innovative approach to music and fan interaction sets them apart, showcasing the bright future ahead.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.