Criticism Of BTS Jungkook’s Brand Deal Sparks Scathing Backlash About Idol’s Personality

A post criticizing BTS Jungkook‘s brand deal and the ethics surrounding it has brought scathing backlash about the idol’s personality, including past controversies.

BTS’s Jungkook

In February, Jungkook was announced as the new global ambassador of Hublot, a high-end Swiss watch brand. Hublot was included on multiple consumer boycott lists due to its ownership by the LVMH Group, which has received fiery criticism over its support and endorsement of Israel amid its genocidal actions in Gaza.

BTS Jungkook’s Recent Activity Hit With Scathing Criticism

The past news has recently resurfaced with an OP sharing the announcement and links to Israel, with the caption “How did they manage to hide this??” It is gaining a lot of attention with over 8,000 likes and a lot of interactions.

how did they manage to hide this?? pic.twitter.com/zT5mcCNXJH

— ††† (@y2kstandards) May 10, 2026

While the announcement isn’t new, the quotes and replies of the post led to some serious backlash towards Jungkook, including bringing up past controversies and “problematic” people he is linked with.

hivkook is a disgusting zionist pic.twitter.com/fFlqO1n3hi

— ✦ (@itboyissm) May 10, 2026

not only is this man friends with scooter but part of his zionist family too 💀 pic.twitter.com/6XTPXlz7zs

— 🌟 (@minloover) May 10, 2026

lets not forget how he’s close friends with scooter braun too 💀 https://t.co/gSV9CTBC87 pic.twitter.com/UZsWbLeJN9

— m*m* (@JMnkttygangs) May 10, 2026

the same way they’re hiding his one arm https://t.co/5HOMgC05I4

— noah ⁷ 🫧 (@Noahhh22002) May 10, 2026

Are we surprised… let’s bring this back when Zionist pigkook wore a #MAGA hat in support of Trump. https://t.co/OhjLEzjoYL pic.twitter.com/ijwzqlLOMQ

— ً (@jmstvrr_) May 10, 2026

maga, zionist, broke quarantine to go to a bar, womanizer, broke traffic laws causing an accident to an innocent civilian lmao pick a strugle https://t.co/PR3vBmkhmj

— 𝗮𝗻𝗻𝗶𝗲 ❦ (@minzhuos) May 11, 2026