BTS's V Joins Nothing as Its New Global Brand Ambassador

Nothing today announces V of pop royalty BTS, and critically acclaimed solo artist, as its new Global Brand Ambassador, with a new campaign introducing Nothing’s highest-quality audio offering – Headphone (1) Pro.Shot in Seoul by Dorothea Sing Zhang, the campaign takes a radically transparent approach to the creative process, spotlighting the experimentation and versatility of authentic expression. It is a celebration of technical excellence, both in V’s impact on music culture and Nothing’s design-led engineering. The partnership expands Nothing’s commitment to the artists and cultural innovators defining what’s next in music and contemporary culture, following Charli xcx joining as Nothing’s Global Brand Ambassador and shareholder in Spring 2026. This summer, Nothing also launched Club Nothing (R), a new music fund backing the next generation nightlife curators. Collectively, these partnerships strengthen Nothing’s international presence, positioning the brand at the forefront of design-driven technology where sonic innovation meets modern cultural expression.V said, “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative ...