BTS Launches “Decoding ARIRANG” on Spotify Ahead of New Album Drop

With just one week left until the release of their highly anticipated album ARIRANG, BTS has kicked the excitement into overdrive with a special Spotify mission: “Decoding ARIRANG.”

This interactive in-app Easter egg hunt gives ARMY a chance to uncover exclusive content, including never-before-heard voice messages from the members about the album’s lead single, “SWIM.”

Here’s how fans can dive in:

1. Update Your Spotify App – Make sure your Spotify app is the latest version and that you’re logged into your Premium account to access the full experience.

2. Search for Hidden Fragments – Each BTS member—RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—has hidden a secret fragment somewhere in the Spotify app. Fans will need to explore every corner to find these virtual keys.

3. Tap to Unlock – Once a fragment is found, simply tap to reveal the member’s personal audio message about “SWIM.”

4. Share Your Progress – Show off your findings on social media by hitting the Share button.

5. Revisit Your Collection – Search “BTS Decoding ARIRANG” in the Spotify app to access all collected fragments and voice messages.

6. Find All Seven Fragments – Unlock the ultimate ARIRANG surprise by locating every member’s fragment.

Pro Tip: The number of daily fragment drops changes, so follow @SpotifyKpop on X for hints and updates to guide your hunt. The first clue is already live, and fans can begin their search immediately.

This creative campaign not only builds anticipation for ARIRANG but also gives ARMY an interactive, immersive way to connect with BTS before the album officially drops.