BLACKPINK Accused Of “Hating” Fans With Latest Comeback Related Announcement

With only a day until BLACKPINK‘s DEADLINE comeback, the members have been accused of “hating” their fans with a recent announcement.

The members of BLACKPINK

While many fans are excited for the comeback, the lead-up has been embroiled in mass controversy.

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Ahead of the comeback, as many idols do, it was announced that there would be official listening parties for the album. Yet, unlike most, the members of BLACKPINK wouldn’t be attending or listening in, which is common, as many tend to interact with fans as they listen to the new releases.

#BLACKPINK will be holding official listening parties for “DEADLINE” on Weverse and Stationhead following this schedule below

*** Members will not be in attending @BLACKPINK #DEADLINE #GO pic.twitter.com/HGhEAwzUcK

— BLINKSTATS (@BLINKSTATS) February 25, 2026

Netizens hit back at the announcement, calling the comeback lazy and minimal effort, despite fans waiting for so long.

Never seen a group that hates their fans so much 😭 https://t.co/ewzQdiS4dH

— tori⋆ (@jkissante) February 25, 2026

wait but what’s the point of a listening party after the album drops and that too when it’s already leaked!? and to make it worse, none of them are even attending! i mean…how come they hate their own fandom so much!?

— unhinged4kook (@strv_lighhtie) February 26, 2026

The Concept of the alleged artist “holding” a listening party but not attending it pic.twitter.com/xoVb3pjV3k

— BPinYourArea ⏳ (@FvkkYGent) February 25, 2026

“members would not be attending”
mind you this is a comeback of 3 years thousand are spending money on for crumbs… pic.twitter.com/g0oRWf6E81

— Max Andrew (@MaxiAndrew77) February 25, 2026

Then whats the point of this without th3 artists

— ☆Xxinesha☆// LOVE ARNO🌹💜 (@ssweetshashaa) February 25, 2026

years and years of stanning and we become more and more disappointed😔

— 🍉 (@kimxcrenshaw) February 25, 2026

"members will not be in attending"
pack it up, an album after 3 years and we can't even have the bare minimum https://t.co/A856Idwoqd

— ⁴cherryti ⏳ (@elxsticgirl) February 25, 2026

Also, while most groups have many events to promote, netizens weren’t sure about BLACKPINK, as rumors stated that Jisoo would be going to Fashion Week.

i’m cryin none of the pinks gon even pretend to promote or care about this album https://t.co/HExG5pckf8

— x (@donthittheglass) February 25, 2026