ALLDAY PROJECT’s Annie Moon Goes Viral For Being A Relatable “Chaebol”

ALLDAY PROJECT member Annie Moon, who is well-known for being an heiress belonging to the Samsung family, recently became a hot topic after charming fans with her relatable habits.

Annie Moon | @allday_project/Instagram

Annie Moon is the granddaughter of Lee Myung Hee, the Chairwoman of Shinsegae Group, which is one of the biggest South Korean conglomerates. Lee Myung Hee is the youngest daughter of Lee Byung Chul, the founder of the Samsung Group. Annie’s mother, Chung Yoo Kyung, is the CEO of Shinsegae’s grocery store department.

While K-Pop has seen its fair share of idols coming from wealthy backgrounds, Annie Moon might be one of the very few chaebols who entered the industry. Naturally, fans have been curious to know what her life as an heiress is like compared to ordinary people.

In a recent post on X (former Twitter), a fan shared a funny moment between Annie and another fan during a fansign. The idol was asked if a chaebol like her also licked the lid when having a yogurt cup, and without any hesitation, she responded that it was always the first thing she did.

| FM Korea

someone asked annie if she licks the lid when she has eats yogurt, and she said its the first thing she does 😭https://t.co/IHoVR4f1OJ

— 💫 (@sailawaywichu) July 5, 2025

In another unexpected exchange, a fan reportedly asked Annie if she bought clothes through the popular online site ABLY. The idol confessed that she did use the platform for online shopping, prompting hilarious reactions from fans.

아 ㅅㅂ 내가뭐라고디자이너브랜드옷입지 https://t.co/8sOhmJ2vG4

— yede (@sureallms) July 5, 2025

F*ck. Who am I to wear designer brand clothes now?

— The tweet above

그래 내가 돈이 없는게 아니라 에이블리가 신세계 클라스인거였고 서민 읭이는 테무알리쉬인이 딱 맞는 레벨이었어 https://t.co/w225B1UDxA

— 읭 (@indecentsire) July 5, 2025

Yeah, it’s not that I don’t have money. It’s just that ABLY is at the Shinsegae level. For a commoner like me, the right level is Temu, AliExpress, and SHEI

— The tweet above

진지하게 애니언니한테 ㅅㅅㄱ몰 가입해서 사는게 낫냐 에이블리 할인할 때 사는게 낫냐고 물어보고 싶음 https://t.co/Bv2SufIV1I

— 새우 (@nananamuumu) July 5, 2025

Honestly, I want to seriously ask Annie unnie if it’s better to join the Shinsegae Mall membership and buy stuff there, or just wait for ABLY sales.

— The tweet above

Despite her wealthy background, Annie Moon’s ability to connect with regular fans and her girl-next-door charm is fast winning her a loyal fanbase.

Meanwhile, the idol recently talked about how she had to grovel to convince her family to let her debut. You can read about it here:

ALLDAY PROJECT’s Heiress Member Annie Moon Reveals The Grueling Condition She Had To Fulfill To Be Allowed To Debut