ADOR Opens a New Chapter with Visionary Brand Film “All Doors One Room”

ADOR, an independent label under HYBE, has unveiled a striking new brand film that brings its core philosophy, “All Doors One Room,” to life through imaginative storytelling and bold visuals.

Set in a surreal, symbolic world, the film follows two figures navigating four mysterious doors labeled A, D, O, and R. As each door opens, a cascade of whimsical and mesmerizing imagery unfolds, capturing ADOR’s boundless creativity and its ever-expanding artistic universe.

The film centers on four symbolic pillars — Lab, Door, Key, and Human — which together map out ADOR’s creative ecosystem. In this narrative flow, ideas (Key) are carefully honed within the label’s creative space (Lab), unlocking new possibilities (Door) that ultimately connect with audiences (Human). The concept elegantly reflects ADOR’s belief in turning imagination into shared experiences.

Alongside the film, ADOR introduced refreshed BI (Brand Image) animations and short-form content. While preserving the familiarity of its logo, the updated visuals amplify its adaptability across platforms. The evolving logo subtly echoes musical rhythm and the opening of new dimensions, reinforcing the label’s dynamic growth.

Founded in November 2021 under HYBE’s multi-label system, ADOR has cultivated a strong and distinct identity — most notably as the home of record-breaking group NewJeans — and continues to push creative boundaries with confidence and clarity.